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8:00 - 8:30 a.m

Breakfast and Registration 


8:30 -9:45 a.m.

Main Ballroom


Leslie Phinney

CEO/Creative Director, Phinney Bischoff

Stephen Black

Vice President Brand Strategy, BECU


9:45 – 10:45 a.m.

Session 1: The Heart Of The Brand

Room 402

Lightning Talks (15 mins each inc. Q&A)

What’s Brand? Why Should We Care? And How Do We Build One?

Brainy Branding: Why Behavioral Economics is the Future of Marketing

The Personalization Race: Aligning Expectations and Experience

How Packaging Wins Consumers’ Hearts at Retail Moments of Truth


Lindsay Pedersen, Founder, Ironclad Brand Strategy

Melina Palmer, Founder and Podcast Host, The Brainy Business

Ann Janikowski, Brand Strategist, Phinney Bischoff

Catherine McGavin, Marketing and Sales Operations Leader, Emerald City Graphics

Room 403


Be The Hero – Crafting Your Experience Through Brand Storytelling


Tim Earnhart, CEO/Chief Brand Architect, SevenBlue

Room 407


It’s Déjà Vu All Over Again: Brand Strategy’s Past and Future


Lynn Parker, Principal Strategist & Liza Sankar-Gorton, Customer Insights Analyst, Green Rubino

Room 409


How to Work With A Branding Firm (w/out f***king it up)


Ben Graham, Principal & Business Director & Matt Diefenbach, Owner, Turnstyle &
Steve Watson,  Principal and Co-Creative Director, Turnstyle


10:45 – 11:00 a.m.  

Main Foyer

Coffee and Mingling


11:00 – 12:00 p.m. 

Session 2: Brand in a Changing Landscape

Room 402

Lightning Talks (15 mins each inc. Q&A)

An Insider's Look at the Birth and Growth of a Successful Startup

Under the Influence of Everyday People

Why Do you Need a Brand Promise?

The Transformation of the Customer Journey from "Selling Things" to Creating "Experiences" for Audiences


Michele Silbey, Senior Manager, Marketing, Nutpods

Bridget Baeth, Senior Advisor & Principal, JayRay

Kim Bayer-Augustavo, CEO and Chief Business Growth Coach, Augustavo International

Misia Tramp, VP Customer Experience Strategy and Insight, Metia

Room 407


A Counter-Intuitive Approach To Brand-Building Blending Culture Creation With Strategic Planning To Create Brand Experiences Worth Talking About 


Andrew Sharpe, Chief Executive Storyteller, BRANDSPANK

Room 403


“The Time Economy” – Creating Exceptional Value Through the Design of Meaningful Brand Experiences.



Dave Miller, Director of Brand Strategy, Stoke Strategy

Room 409

Presentations (30 mins each inc. Q&A)

Brands In Motion: Agile Brand Positioning To Withstand The Environmental Forces Of Today

Identity Crisis: Why Your Logo Still Matters



Amber Mizell, VP Digital Strategy, WE Communications

Ron Hansen, Design Director/Principal, Hansen Belyea


12:00 – 1:15 p.m..

Main Ballroom

Luncheon & Panel Session: "How Seattle gave rise to some of the world’s strongest brands"

Moderator: Rob Smith, Editor in Chief, Seattle Business Magazine


Erika Callahan VP, Marketing and Sales, Museum of Flight

Lorne Richmond, CEO, Richmond Public Relations

Katie D'Amato, Director, Brand & Creative Studio at Alaska Airlines

Michael Schutzler, CEO, Washington Technology Industry Association


1:15 – 2:15 p.m.

Session 3: Brand and New Technologies

Room 402

Lightning Talks (15 mins each inc. Q&A)

Agile Customer Personas

Social Media on a Shoestring 

The Value of Disconnecting in a Connected World 

The Art of Digital Persuasion


Mark Williamson, Director, Grail Insights

Jen Rittenhouse, Social Media Manager, MultiCare Health System

Erika Callahan, VP, Marketing and Sales, The Museum of Flight

Jeff Hasen, Strategist, POSSIBLE Mobile, "The Art of Digital Persuasion"

Room 403


In-House vs. Agency - Which is the Way to Go (for your career)?


Jennifer Hawton, Communications Lead, Go for Zero, Boeing

Diana Steeble, Principal, Strategic Communications, PRR

Room 407

Panel: Robots and Goosebumps: Storytelling in the Digital Age

Moderator: Jim Copacino, Co-Founder/ Chief Creative Officer, Copacino & Fujikado


Max Kaiser, CEO/ Founder, Hand Crank Films

Tim Mehta, Analytics and Conversion Optimization Strategist, Portent Inc

Pamela Lamon, Digital Marketing Manager, Seattle Aquarium

Room 409


How Traditional & Digital Marketing Work Together


Amber Aldrich, Senior Director of Advertising, The Seattle Times Media Solutions and Diane Fishel-Hall, Director, Marketing and Communications, School of New and Continuing Studies, Seattle University


2:00 – 2:30 p.m.  

Main Foyer

Coffee with the speakers


2:30 – 3:30 p.m.

Session 4: Applying Brand Strategy

Room 402

Lightning Talks (15 mins each inc. Q&A)

Importance of Knowing Your Personal Brand 

Legal Best Practices for Marketers

Reinvigorating Yourself Whilst Building Your Personal Brand


Jocelyn Quall, Director of Marketing, Aboda by Reside

Madhu Singh, Principle Attorney, Foundry Law Group

Kristy Rooney, Sr. Marketing Consultant, MultiCare and Trisha Koenke, Global Product Manager, Cell Analysis, GE Healthcare

Room 403


How to Use Data (not instincts) to Design Your Creative Campaigns


Ben Allen, Managing Director and Andy Lueck, Creative Director, DCG One

Room 407

Panel: Your Brand, Your Story

Moderator: Rob Wolf, Director, Social Communications Team, Microsoft


Cassandra Schwartz, Sr Product Marketing Manager, Xinova

Tim Yeadon, Principal and Creative Director, Clyde Golden

Jade Makana, Director of Content Marketing, Outreach

Room 409

Presentations (30 mins each inc. Q&A)

Discoverable, Shareable, and Memorable - Personal Branding in 2019

Curing Achiever Fever


Mel Carson, Delightful Communications

Claire Booth, Founder and CEO, Lux Insights


3:30 – 4:00 p.m.

Main Ballroom

Speed Networking

Moderator: Julie Lichtenberg, President, AMAPS


4:00 – 4:30 p.m.

Main Ballroom

Cocktail Reception and Raffle Prizes