Please join us on April 27th, 2016 to celebrate the 11th Annual MarketMix2016 Conference. This live one-day event will be our largest ever, ushering in a Digital Revolution you won't want to miss.
Take advantage of special Early Bird discounts to receive 30% - 40% off our regular membership pricing. Become an AMA Member and join the largest network of marketing professionals in the Pacific Northwest.
Your full-day pass includes:
- Early morning hot breakfast - coffee too!
- 9 Keynote Speakers
- 34 Knowledge Experts
- Access to 40+ marketing leaders up-close and personal
- Network and connect with 300+ attendees
- Learn from our sponsorship partners and exhibitors
- Enter to win door prizes and promotional give-aways
7:30 - 8:30 a.m.
Breakfast and Networking
Breakfast and Networking
Rise and shine, get here early and enjoy a hot meal to kick off your day. An assortment of hot plates plus fresh fruits and of course, Northwest coffees to wake you up!
8:30 - 9:30 a.m.
We're in the midst of a Digital Revolution - inspiring companies of all sizes to make the Pacific Northwest their hubs for innovation: technology, mobile, ecommerce, machine learning, social, cloud, virtual reality and digital marketing to name a few.
We've never experienced this type of dynamic change where the convergence of industries, technologies and applications collide in one place.
Our panel of regional experts will share their insights and visions of the future to help you make smart marketing decisions now and tomorrow.
9:30 – 10:00 a.m.
Coffee and Chat
10:00 – 11:00 a.m.
Morning Sessions I
Making Bold Choices
Being bold as a marketer is one of the most effective ways to differentiate -- it's also very difficult to do well because it takes making strong, decisive decisions internally. How do successfully bold marketers lead their organizations to get the internal support they need?
Learn from some of today's boldest marketers, as they share insights and tactics about how leaders should think and act within their organization in order to create a brand that stands out in the marketplace.
Inspired Marketing Meets Digital Innovation
How is digital innovation inspiring agencies to change the way we think, work and create? Innovation takes shape in many different ways. Innovation is a driving force in our regional economy, and some of our top agencies and their clients are demonstrating thought leadership and success through innovation.
Our panel of agency leaders will share their insights and experiences in today’s marketing workplace and the role they are taking to harness innovation to benefit their agencies and their clients alike.
Sports Marketing: More Than A Game.
Four of the region’s top sports marketers discuss the ins and outs of marketing professional and collegiate sports through their experiences with the Seattle Seahawks, Sounders, Mariners, Cougars, Huskies and Boston Bruins.
Healthcare: Marketing to Customers Through Change and Confusion
Healthcare? Obamacare, Exchanges and New Networks? The healthcare industry is complex and changing. Consumers are confused.
Our panel of experts, representing insurance plans and healthcare delivery systems, will share their insights on the evolving world of consumer marketing in healthcare.
11:00 – 11:15 a.m.
11:15 – 12:15 p.m.
Morning Sessions II
Content Marketing: Storytelling
Effective marketers know that there are Five Stories they need to tell well in any situation and at any time. Do you know your Core Story? How about your Action Story, Descriptive Story, Personal Story, and Data Story?
A story is a series of actions in which a sympathetic character confronts and solves a difficult problem while learning a greater lesson. The purpose of a story is to change the audience’s internal state form non-interest to adoption of an idea; a story invites the audience to feel, be inspired and act. Story First Marketing engages the audience through an emotion-based story in which brand, product or point-of-view is integral to the story and its completion.
In this entertaining presentation, you’ll learn what a story is and what it isn’t, delve into how the brain receives information, why Story First Marketing is effective for product adoption and explore the best ways to find stories within your company or product. You’ll learn how to find, create, and tell the Five Stories well. Armed with real world examples, you’ll walk away with tools for effective storytelling.
Digital Media: Pause. Taking Time to Consider Your Video Strategy
Video is your company's most powerful storytelling tool. Learn how to leverage video to effectively tell your brand story and ultimately drive sales. Discover how to create meaningful content that connects with your target audience in a memorable way.
Delivery of your video is just as important as creating it. Learn how to effectively share your video, and increase its reach through email and social platforms.
Email Marketing: Super-charge your Email+Video+Social Marketing RIGHT NOW
Email is ranked by marketers as the single most effective and measurable "social network" there is. In this fast-paced presentation, you'll learn how video, social, predictive and automated marketing techniques can double the results/ROI of your email-marketing efforts. See examples of what worked well in 2015, what's trending for 2016, and how you can use many of these strategies in your own company. Matt will also demonstrate invaluable tips and tricks that every marketer can put to immediate use.
B2C Trends: The Ages – Understanding the Generations and their Impact on America
The success of the marketing industry depends on how well we understand and respond to our evolving generations, which are reshaping the marketplace and how we work today.
This fast-paced, highly informative presentation will help you understand the Millennial’s impact on you both professionally and personally. And we’ll span the generations and give you useful insights and knowledge you can apply today to garner meaningful results in your next marketing program.
Vegucated: The Insights that Launched Veggemo
The second half of this session will provide a ‘behind the scenes’ look at a millenials-driven new beverage called Veggemo. Veggemo is the world’s first vegetable-based non-dairy beverage. Claire will show, using insights from her research, how the Veggemo brand was developed.
12:15 – 1:45 p.m.
Luncheon & Keynote
Exec. Creative Director
Copacino + Fujikado
Lunch with Our Marketing Legends
Learn while you eat! This session will feature two of our local marketing legends, Patrick Byers from Outsourced Marketing and Jim Copacino from Copacino + Fujikado, who will share their insights on marketing trends. Regardless of your industry or role, they will share years of strategic marketing practice that you can apply today. The panel discussion will be monitored by Claire Booth (Lux Insights).
1:45 – 2:15 p.m.
2:15 – 3:15 p.m.
Afternoon Sessions III
B2C: It’s a New World: The Omni-Channel Approach
The more technology advances, the more it's integrated into our daily lives. Consumers can engage with a brand in a physical store or destination, online, on device, via social media, and much more. Companies and brands now need to provide a seamless experience, regardless of channel or device. Why, because consumers expect it, and soon will demand it.
Hear from an all-star panel as they share their strategies and tactics to create a holistic approach to customer engagement across all channels.
B2B: Turning Digital into Real Products
Learn from our industry thought leaders as they share how companies are turning digital content into real products. From consumer to manufacturing brands, companies are tapping into the growth of physical products to create emotional connections that drive sustainable results.
Director of Display
Point It Digital Marketing
Senior Global Ad Ops Manager
Palo Alto Networks
The Future of Ad Tech: Beyond the Device
Where should your next ad dollar go? With over 2000 ad tech providers and the world of marketing technology growing by leaps and bounds, it can be tricky to predict what's next. A real glimpse into the future goes beyond devices and ad platforms. It is going to be shaped by meaningful interactions between customers and brand advertisers.
A more complete understanding of user behavior enabled by complex measurement platforms will help marketers drive beyond legacy systems. Join our panel of experts to surge ahead in to economical, timely and relevant connections with current and future customers.
Driving the Customer Journey with Analytics
There is a shift in the balance of power that now puts the customer in control of the buying journey like never before. Old siloed and reactive ways of managing the customer journey don’t work in this new consumer centric world.
Join eSage Group and a panel of industry experts as we explore how market leading companies are using analytics and IOT technology to proactively manage, direct and improve their customer’s journey, leading to more loyal, engaged and higher value customers.
3:15 – 3:45 p.m.
Afternoon Break: Door Prizes + Give-Aways
3:45 – 5:00 p.m.
Experience Marketing VR
Technology innovations continue to accelerate at break neck speed, surrounding us with new marketing opportunities for B2C + B2B brands. Looking to understand the next wave? This fast paced keynote will be delivered by a panel of technology innovators; sharing their knowledge on the latest trends in virtual reality and experience marketing.