On April 27th, 2016, the Puget Sound American Marketing Association celebrated the 11th Annual MarketMix2016 Conference. This live one-day event was the largest PSAMA event ever, ushering in a Digital Revolution with a sold out audience of regional marketing professionals.
"We learned about digital media and integrated marketing trends from some of the top industry experts in our region," said Sloan Newman, PSAMA's 2016 past-President. According to Frank Chenn, PSAMA's VP of MarketMix 2016 and 2017, "with over 40 guest speakers, it was an ambitious effort to share with our members and non-members. We always learn something new when we put on a live event, that's what makes a live event special."