MarketMix2017 featured a diverse line up of marketing professionals with over 30+ speakers on our agenda confirmed.
Jeff Barlow has deep in house creative experience with six plus years on the Starbucks Global Creative team and now as Boeing Creative Director.
An inspirational and driven leader: Jeff has exacting standards and high expectations of his team -- and gives them the support they need to make their best work happen. Jeff is a meaningful creative collaborator: With either groups or individuals he builds the relationships required to develop work that is on strategy, visually striking, and effective.
Senior Analytics Consultant
Samantha Barnes is a Senior Analytics Consultant at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. As an analyst, she has enjoyed working with companies ranging from small, independent businesses to Fortune 500 organizations. Her background includes advertising, SEO, and analytics as well as involvement in the arts.
Senior Loyalty Marketing Manager
Jordan is a versatile sales, loyalty and marketing strategist with experience across over 30+ projects in the high technology, hospitality, apparel & retail, and health insurance industries. With a breadth of experience creating innovative content and research, his experience bridges the gap between the data and the marketing story companies struggle to tell. Jordon has led marketing and sales initiatives with high growth startups as well as Fortune 500 companies including: Microsoft, Cisco, Hilton Worldwide, Group Health, Adobe, and Brooks Running.
A graduate of the University of Washington Foster School of Business, Jordan has extensive involvement in the American Marketing Association. Leading the UW chapter as President in his final 2 years, the group achieved a Top 15 chapter award, out of 350+ chapters worldwide. As an avid supporter of extracurricular activities, he served on the board of the Puget Sound American Marketing Association as the VP of Collegiate Relations for Washington State for 2 years.
David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people's decision making. Based on this approach, he founded the consumer insights agency Hemispheres in 2003. Hemispheres is based on energetic Ballard Avenue in Seattle.
David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. He has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm. He is a board member of the Puget Sound Research Forum and a member of the research association QRCA and the American Marketing Association.
Executive Creative Director
Amazon Global Advertising Team
Michael Boychuk is Executive Creative Director for Amazon’s Global Advertising Team. He’s held similar roles at a variety of creative agencies, including Leo Burnett, SK+G, and WONGDOODY. In this capacity, he’s contributed to and directed award-winning campaigns for Sprint, the Dodgers, Clif Bar. At Amazon, he was ECD for the Fire TV “Showhole” campaign, and Amazon’s first Super Bowl spot the “Baldwin Bowl”.
VP, Marketing SCCA/Proton Therapy Center
Seattle Cancer Care Alliance
Patti Brooke leads marketing and business development strategy at the Seattle Cancer Care Alliance Proton Therapy Center. Having held senior leadership roles at Microsoft, the Washington State Department of Commerce and WTIA (Washington Industry Technology Association), Patti is an innovative thinker with perspectives spanning the technology, healthcare and public sectors. Patti brings deep interest and expertise in strategic integrated marketing campaigns that combine digital and traditional media to increase leads and influence public opinion. Patti is a graduate of Leadership Tomorrow and holds an MBA from the University of Washington. Patti has extensive non-profit board experience, including a founding role at Rainier Scholars. Currently she serves on the board of the Seattle Arts and Lectures.
Founder and Creative Director
Sandy Cioffi is the founder and Creative Director of fearless360º, a start-up creating immersive media and education events around the world. fearless360º launched last June with the production of SIFFX and has gone onto become a leading voice in the “Silicon Rainforest" for using XR technology and thinking to delight, educate and solve our most pressing public problems.
As a film producer and director Sandy’s credits include the critically acclaimed Sweet Crude, Crocodile Tears, Terminal 187 and Just Us. Currently, Sandy is directing a non-fiction media project with CREA, a feminist human rights organization based in New Delhi.
A long-time educator, Sandy has taught filmmaking and media studies at Seattle University and Cornish College of the Art. For thirteen years she chaired the film department at Seattle Central Community College.
Sandy has been recognized as a cultural innovator and in 2016 was nominated for the Stranger Genius Award.
Brad Cochrane Enterprises
Brad Cochrane is a professional communicator who consistently delivers compelling narratives for marketing and business. In a world of competing messages and information overload, Brad puts order to chaos and specializes in helping people; products and businesses find and tell their unique and authentic stories. He believes in the power of words.
Jim Copacino is well regarded as a business strategist and creative problem solver. As Executive Creative
Director, Consumer Insights
After a nine year absence spent in NY and LA, Don is loving being back in Seattle in his new role leading Brand and Communications research at T-Mobile. Don is relatively new to the telecommunications space, but is an old hand at brand and comms research. Prior to T-Mobile, he spent 8 years as an SVP at Millward Brown working with leading brands such as Intel, Mattel, Visa, HP, Capital One, Johnson & Johnson, Chase, Allergan and Facebook and learning the nuances of brand and advertising strategies across industries. He has also worked for the Advertising Research Foundation, Washington Mutual, Nationwide, and Northwestern Mutual. Don got his BA from Washington University in St. Louis and his PhD in Behavioral Psychology from Emory University.
CEO and Co-Founder
Joshua successfully take big ideas to the masses through highly integrated marketing plans that engage potential clients in well thought out sales processes. No longer can marketing and sales exist in separate silos and expect to be successful.
Specialties: All types of online marketing including SEO, PPC, Viral, Email, Mobile, Cause, Online Radio and Invitational marketing. Additionally understand traditional radio sales and marketing. Sales management, recruitment, training, contract negotiation, and strategic planning.
Hand Crank Films
Chris has spent the last six years at Hand Crank Films helping people tell powerful stories through film. As Executive Producer, he has developed new strategies for video to grow brands, audiences and distribution channels for companies like Amazon, Intel, Farmers Insurance, the Department of Energy and many more. He is also a semi-finalist in the Nicholl Screenwriting Awards, and Grand Prize Winner of the Script Pipeline Award for his script ‘Fuel’, which was later optioned. Before Hand Crank Films, Chris led the marketing team for film distribution company Liberation Entertainment promoting properties like The Avengers and X-Men. He also co-founded the streaming media company RadicalMail, which during Internet 1.0 was named a ‘Top 40 Marketing Innovation’ by AdWeek.
Chief Strategy Officer
John Drake has worked in marketing for 20 years. As Vice President, Brand Planning, he oversees the brand strategy responsibility for the agency's clients. This includes managing the Campaign Planning strategy development process and working with teams to ensure creative briefs, media briefs, research needs and campaign analytics all roll up to accomplishing the desired marketing goals.
Prior to Drake Cooper, John worked at Deutsch, WONGDOODY and Dailey & Associates. His clients have included: Nestlé, Disney, DIRECTV, Carl's Jr., Tillamook Cheese, UCLA, Mitsubishi Motors, Baskin-Robbins, eCompanies, and The Resort at Pelican Hill.
John has been Vice President of the Puget Sound American Marketing Association and has served on the Advertising Federation boards in Los Angeles, Portland and Boise. He has guest-lectured at the University of Washington, the University of Oregon's Executive MBA program, and Jay Chiat's Multicultural Advertising Training Program.
Senior Manager Customer Research
David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and positioning of Office 365, Cortana, and the Office Graph. He is the author of a guide to behavioral design entitled Bottlenecks: Aligning UX Design with User Psychology out this month with Apress Media.
Chief Content Officer
Liv has been telling stories for more than two decades and each day utilizes her experience as a journalist, broadcast producer and strategic communicator to bring those stories to life. As Chief Content Officer at C+C, she leads the agency’s creative, highly productive content team and Emmy award-winning video practice, producing a wide variety of digital content including the Better Buildings Challenge SWAP and numerous high-profile web and television campaigns. In addition, Liv is adjunct faculty in the University of Washington’s Communication Leadership graduate program where she teaches visual communication. She has a journalism degree from Washington State University, was a fellow with the Radio and Television New Director Association in Berlin and is a graduate of Leadership Tomorrow.
GM of B2B Marketing
Bill is a Serial Entrepreneur and currently serves as an Advisor, Mentor and Investor in a variety of data and b2b centric early and mid-stage companies. He is the USA General Manager of London based Media Company, B2BMarketing.net, where he is leading their international expansion into the North American marketplace. In January 2016, he cofounded and invested in SquareStack, a business applications management platform for the SMB marketplace.
Before that, he was the SVP/ Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm. Early on, he built Bizo’s publisher network of over 2800 vertical industry websites, and brokered new data service agreements with Fortune 500 companies such as General Electric, Dow Jones, and Time Warner. In late 2014, Bizo was acquired by LinkedIn.
Working with Accelerator groups like Founder Institute, and Junto Institute, in affiliation with Chicago’s 1871, Bill advises several b2b-centric startups. He works with Bombora, a b2b data coop focusing on content engagement; Weather Alpha, a weather data firm serving the digital advertising ecosystem, and Knowledgehound, a research SaaS platform for F500 firms.
Bill had been President and Partner of SearchChannel, an Application Services Provider and E-Media Consultancy that specialized in building specialized search engine platforms as well as SEO and SEM services for media companies. He was also Founder and CEO of B2BWorks, the first B2B online ad network, which was acquired by LSF Interactive in 2010. Prior to B2BWorks, he was Managing Director of BtoB Magazine and its website, and held various management roles for the Advertising Age Group, at Crain Communications, for over a decade.
Prior to founding Fjuri, Thom led marketing team for Apps and Services Marketing Group at Microsoft, for commercial and consumer including Office/O365, Skype, Outlook, OneDrive and OneNote. In his role as one of three divisional marketing VP’s Thom led a cross-functional team of 400, accountable for business planning, product marketing, brand and integrated marketing, demand generation & CRM, sales & partner-channel enablement.
Prior to his role as Office Marketing leader, Thom was the Corporate Vice President and Global CMO of Microsoft’s Windows Division, where he led all division marketing, working closely with product engineers and field partners to ensure customer satisfaction and to drive revenue and market share in the highly competitive sectors of PC, Tablet and Smartphone. Thom also led US and global marketing for the new Windows Phone as Corporate Vice President and Global CMO of the Windows Phone Division.
Before joining Microsoft, Thom served as President of McCann NY, where he led the transform of McCann NY, readying it for the digital age. He reset the leadership team, defined and recruited new agency talent, redesigned key work processes, and coordinated a multimillion dollar redesign of the agency’s physical space.
In 2008, Thom was recognized for his high-profile leadership, earning the advertising industry’s highest award—induction into The American Advertising Federation’s prestigious Hall of Achievement for professionals under age 40.
Director of Marketing
Delta Dental of Washington
Levent is a General Management champion with twelve years of experience in Consumer Goods, Retail and Health organizations across developed and emerging markets. Delivers high impact marketing and strategic thinking to world-class brands (Tide, Pampers, Crest, Oral-B, and Nutrilite) and industry leading companies (Amazon, and Delta Dental). Through understanding of business acumen, passion for results and distinctive analytical thinking. Recognized as a change agent who stimulates organizational curiosity for better decisions, develops lean teams and focuses on building human capital as competitive advantage. Unique management style blends positive power of influence, empowerment of individuals and continuous development in pursuit of business excellence.
Ron began his career as a graphic designer in 1996 at Hansen Belyea, and became a principal in 2001. Ron oversees the design direction that effectively communicates brands to each client’s distinct audience. With 20 years’ experience working in the design arena, Ron has led branding initiatives of all scales, with a broad spectrum of industries. He is a graduate from the distinguished Rhode Island School of Design and his work has been featured in over 200 publications.
The Marketing Practice
Matt is the Managing Director at The Marketing Practice, which is one of the biggest and most successful B2B agencies in Europe, HQ-ed in the UK. The Marketing Practice has just arrived in Seattle and would love to get B2B agenda for the marketing community in the North West.
CEO & Creative Principal
Artitudes Design, Inc.
Andrea is a leader in the graphic design industry with over 20 years of experience. Artitudes is a full service graphic design firm that specializes in executive communications through customized presentations, marketing, motion graphics and branding solutions. The key to Artitudes' success is the rapport that is built with clients, understanding their core message and ensuring that it makes an impact when brought to life visually.
CEO and President
Matt has guided TailoredMail since 1997. Prior to TailoredMail, Matt was VP of Marketing/Sales of Intermind Corporation, winning the American Design Award for Corporate Marketing and establishing over 200 Internet content partnerships. Matt coined the marketing phrase “push technology” back in the mid 1990’s (including cover stories of Wired Magazine, Business 2.0, and the Wall Street Journal) and helped pioneer a completely new way of viewing the web.
Prior to Intermind he was the Worldwide VP of Marketing and Strategy at Attachmate – and helped guide its growth from million to millions. Matt also held channel marketing and brand management positions at Apple Computer (Mac II) and Procter & Gamble (Liquid Cascade).
Brianna believes solid marketing can transform industries. She began her career on the client side working as the marketing director at an international manufacturing company. Since becoming a principal at Hansen Belyea in 2013, Brianna has worked closely with clients to create programs that resonate with their audiences and deliver bottom line results. Brianna earned a business degree from Miami University and has been leading successful marketing programs for over 12 years.
Pallas Research Associates
Lisa Horwich founded Pallas Research in 2009 to remove the mystery from market research and help businesses make smarter decisions. With over fifteen years of marketing and consulting experience in IT, manufacturing, and service businesses, Lisa pulls from this wide knowledge base when helping companies understand their clients’ points of view through data analysis and in-depth interviews.
Lisa holds an MBA from the University of Washington Foster School of Business and is the current President of the Puget Sound Research Forum. In addition, Lisa co-chairs the B2B Special Interest Group for the QRCA.
Annett brings 20 years of experience in marketing and client services with global and interactive agencies including Landor Associates, Hornall Anderson and is now proud to call Phinney Bischoff home. She has also and has had the privilege to work on the client side for international architecture firm, MG2. She is passionate about solving problems through design and being an advocate for clients to ensure their needs are accurately translated into meaningful deliverables.
Bonsai Media Group
Jason is the founder and CEO of Bonsai Media Group, a full-service Internet Marketing Firm ranked as one of the top 15 SEO companies in the world by Top SEOs. LaBaw holds certification in web management and web development from Western Washington Univ., as well as being AdWords & Google Analytics certified. LaBaw's in-depth knowledge of digital marketing communications combined with his technical experience as a certified web developer, make him uniquely capable of driving both technology focused and marketing focused solutions. Based in Seattle, LaBaw regularly speaks at the University of Washington's Foster School of Business and at Western Washington University School of Business on a variety of topics, including: Web Development and Design, Usability Enhancements, Conversion Rate Optimization, Search Engine Optimization (both paid and organic), and Social Media.
Career Coach for Creative Professionals
With over 40 years of passionate engagement at all levels of the creative industry, Ted Leonhardt is known as a powerhouse of knowledge. He is a seasoned design professional with a pioneering spirit that led him to grow a distinguished branding agency from seed to sales, achieving over $10 million in annual revenue by leading global corporate clients — including Nissan, Coca-Cola, Electronic Arts, and Microsoft — in strategic brand re-positioning.
After negotiating a favorable sale of his business, Ted went on to become Chief Creative Officer for FITCH London, the world’s leading retail and brand consultancy, and in 2003 he was appointed President of Anthem Worldwide. But, his entrepreneurialism eventually led him to found his latest endeavor — a creative management consultancy.
Ted’s heartfelt mission is simple: Guide creatives in carving out their own vision of success. He empowers them to effectively negotiate their fair market value while staying in control of their professional happiness. He offers coaching, event presentations, and seminars that teach effective negotiating skills for creatives to achieve their business potential by acquiring new clients, earning more money, and cultivating a fulfilling work culture.
Ted’s background enables him to deliver unique insights about trends and opportunities within the creative industry. He has written and lectured about design and business for numerous publications and organizations, bringing his message of encouragement and strategy to creative professionals around the world. Ted’s impact: Thousands of creative professionals around the world are now taking the reigns of their career trajectories in a highly competitive industry.
As President and Founder of Anvil, Kent Lewis is responsible for overall corporate strategy including operations, business development, sales and marketing. With a background in agency-side digital marketing, he regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert, including industry events like SEMA, NATDA and V-Twin Expo. Since 2000, Lewis has been an adjunct professor at Portland State University, where he currently teaches a search engine marketing workshop.
Briana has extensive experience in brand and marketing strategy consulting for companies in the Pacific Northwest and beyond. Her approach looks at the world from the customer’s point of view to create messages as well as experiences that are relevant, different and compelling.
In addition to her core work in brand strategy, Briana’s work in big-data-driven market segmentation has generated new methodologies in such technical industries as health insurance. Her breadth and depth of experience with clients ranging from Fortune 500 companies to local nonprofits gives her the perspective to provide sensible and highly effective guidance. Specifically, Briana has worked with large international companies such as Microsoft, BMW, Mayo Clinic, GE and IBM Watson and celebrated local brands such as KCTS, SCCA, Columbia Bank and Food Lifeline.
Co-founder and CEO of Wexley School for Girls
Cal oversees and runs client strategy for Seattle-based advertising agency, Wexley School for Girls. Specialties: Wexley is a fan factory. We cultivate and ignite consumer’s love for brands. We’re an advertising agency that creates joy and laughter for engaged fanatics who deliver value – in the real world and on the wide web one. We make hearts race. We make voices scream. We make it rain dead presidents
(As told and typed by his 6-year-old niece, Louisa.)
Uncle Cow is a man, and he is nice!
He is a joyfle man. He has 2 neeses, and 1 nefuwe. He likes chikins. He has soft scruffy hair. He has a nice wife named Amanda who takes showers 100 times a day. He has a verey good tast. He is a strong man. He is a writer at Wexley School for girls. His favorite house anamle is a dog.
And he is a verey good prson. He is a nice, and cinde friend. He likes bar-ba-qie. He is a funny man, and is 42 years old. He is a asom prson, he is hansome, and a verey good dresser. He has 2 tatoos. He likes playing soccer. He takes shorter time in the bathroom than his wife. He has a verey smart brain. He is a little strange sometimes! He is a verey good worker. He stays up really late. He has an ipod. His favorite song is: Happy Birthday! His favorite person is Amanda. The best thing he has ever done in his whole life was his weding day. His favorite memory of being a kid is playing stik ball in the summer with his brother.
VP of Marketing
Alliant Employee Benefits
Aileen Morris has been working in the communications field for over 15 years; primarily focusing on technology and healthcare industries. She has extensive experience managing strategic and business-critical messaging with knowledge of sales cycles, go-to-market execution, and overall link to corporate objectives—in roles ranging from public relations, integrated marketing, to corporate consultant assisting multi-billion dollar organizations. Her current role is Vice President of Marketing for two lines of business; totaling over $500k in revenue (Employee Benefits, and Property & Casualty) at Alliant Insurance. She is also known for her dark wit (although you wouldn’t know it from reading this bio), and has a 600 lb. therapy unicorn in her office.
Karen Olson is a marketing innovator who develops compelling customer engagement campaigns through integrated marketing, web, social, and mobile channels. She has spent more than 20 years developing successful marketing strategies connecting customers to authentic brand experiences. Karen has an entrepreneurial DNA. She is an innovative and energetic leader, skilled communicator, team builder, and strategic marketer. She has the proven ability to analyze products, services, markets, and growth opportunities, then innovate what’s next.
Most recently, Karen has received national attention for launching a series of new digital experiences at the Space Needle to help keep its landmark experience tech-forward, in the news, and more importantly, in the hearts and minds of its guests. These digital experiences use augmented reality (AR), virtual reality (VR), and interactive design to continue to ignite the imagination of what’s possible and keep the Space Needle’s experience futuristic.
Karen recently received the Corporate Leader of the Year award by the Greater Seattle Business Association and is a past "40 under 40" honoree, being recognized as one of the region’s up-and-coming leaders by the Puget Sound Business Journal. Karen has won Technology Innovation awards and does public speaking on how transformative digital experiences can be, presenting at conferences such as CMO Seattle, Seattle Interact Conference (SIC), MarketMix, Internet Marketing Association (IMA) and CCA Mobile. Karen serves on the Board of Marketing Communication Executives International (MCEI) and is a past Board member of the Puget Sound American Marketing Association (PSAMA).
Leslie oversees strategic branding and award-winning creative for a diverse group of regional, national and international clients. Her 35 years of experience, vision and leadership have turned PB into one of the top design firms in the Northwest and one of Puget Sound Business Journal’s Fastest Growing Private Companies. Her strategy is simple: She hires the best people and inspires them to do great work for clients such as Alaska Airlines, BECU, Bill & Melinda Gates Foundation, Boeing, Seattle Symphony, Realogics, Swedish Hospital and Marylhurst University.
VP of Planning
Amanda Sapp has spent the past decade as a marketing strategist who brings a human focus to her work and her teams. As VP of Planning with Edelman, Amanda is helping Edelman evolve its planning and creative capabilities in the Pacific Northwest. She leads the planning practice in Edelman’s Portland, OR office.
Ms. Sapp has conducted consumer research and campaign planning for global corporations, including Microsoft and Mars Petcare; for the public sector, including TN Governor Bill Haslam and his appointed Children’s Cabinet; as well as for small businesses and nonprofits across the country.
CEO & Co-Founder
As an individual with an insatiable curiosity and a knack for truly creative problem solving, Adam began his career as a developer at IBM’s Hursley Park Research Laboratory in his native homeland of the United Kingdom. In 1995 he joined a small Silicon Valley based start-up named Intersé Corporation, shortly to become Microsoft’s 16th acquisition following Hotmail.
With a passion to shape the emerging internet, Sheppard joined the newly formed MSN with Product & Program Management leadership roles for Hotmail, MSN Mobile, MSN Auto’s, MSN.COM & MSN Spaces and over 10 patent filings.
As technical consultant for the MSN Branded Entertainment and Experiences Team (BEET), Sheppard was charged with finding the ‘secret sauce’ that would exceed an advertisers expectations, delight consumers and show what could be done on the web to meet a brand’s objectives. He actively participated in pitches to Fortune 500 CMO’s and CTO’s gaining unique insights into their businesses and customers.
Until September 2008 Sheppard worked in Former Microsoft CTO, Ray Ozzies’ team as Director of Strategic Business Development for Microsoft Live Labs building external partnerships and driving revenue through licensing programs.
As a founding member of the Lab, he was responsible for establishing the Live Labs brand, identifying, evaluating, and proposing new concepts and opportunities, strategic and tactical product planning, and formulating innovative Go-To-Market strategies for the most cutting edge technology at Microsoft including the revolutionary ‘Photosynth‘, heralded at launch as ‘Demo of the year’.
In September 2008, Sheppard left Microsoft to co-found ‘8ninths’ with longtime colleague and friend, William Lai. Focused on incubating new consumer technology businesses and helping marketers reach audiences online, the duo conceive, fund and build innovative web and mobile services.
When not in front of a computer, Adam is behind a camera focusing on conceptual, street photography and fine arts.
Senior Social Media and Digital Strategist
The Fearey Group
Audrey is a seasoned social media professional with over 15 years of marketing experience. From content creation to community management, she develops strategies using data, current trends and best practices to successfully reach and engage with audiences on social media. Her background in social media includes marketing retail, non-profit, healthcare, food and beverage, travel and tourism, hospitality, economic interest groups, bloggers, interior design, entertainment and community events.