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Speakers


MarketMix2018 features a diverse line up of marketing experts with over 30+ speakers on our agenda confirmed.

Please join us for a full-day of inspiration and learning while you connect with top industry thought leaders at this live one-day event. 

Don’t Miss this one-time event!

  

  • Kyle Barber

    Digital Marketing
    Program Chair

    Bellevue College

    Biography

    Kyle is a business strategy leader, who has focused much of his career helping Fortune 500 corporations think about data capture, measurement, and demonstrating performance. He helps clients identify which marketing efforts impact total ROI and customer lifetime value, then uses the data points to facilitate brand and product innovation.

    He is also a digital platform evangelist: helping brands think about social media or mobile devices in conjunction with event marketing, retail, TV programming, etc., to have conversations with consumers. Kyle can develop a vision, lead its implementation, benchmark and measure its success every step of the way, and optimize continuously to guide the larger brand story.

  • David Bauer

    Partner

    Hemispheres

    Biography

    David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people's decision making. Based on this approach, he founded the consumer insights agency Hemispheres in 2003. Hemispheres is based on energetic Ballard Avenue in Seattle.

    David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. He has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm. He is a board member of the Puget Sound Research Forum and a member of the research association QRCA and the American Marketing Association.

  • Alan Brown

    Founder and CEO

    DNA

    Biography

    Alan began his career in consumer marketing and advertising at Procter & Gamble, followed by Pepsi-Cola. After working on the client-side of the business, Alan took a senior position with a Midwest communications agency leading strategic planning and marketing work for Sheraton Hotels, MasterCard and American Express Publishing. In 1998, Alan co-founded DNA Seattle with the goal of leveraging consumer insights into great creative campaigns. Over the past 16 years, the agency has grown to one of the largest independent advertising agencies in the Northwest with more than 40 employees. Alan’s current role is to secure and foster long-term, productive relationship with clients – and DNA is proud to have an average client tenure of 10 years. DNA has also been recognized by the Puget Sound Business Journal as one of the Fastest Growing Private Companies.

    Some of DNA’s signature Northwest-based clients include PEMCO Insurance, BECU, Alaska Airlines, Group Health, Puget Sound Energy, Nordstrom and the National MS Society. Originally from the Midwest, Alan relocated to Seattle over 20 years ago. He has two children, and in his spare time serves on the Board of Trustees for the National MS Society and volunteers with Stolen Youth, an organization fighting human trafficking in Washington State.

  • Aaron Coughlin

    Digital Marketing Director

    glassybaby

    Biography

    Aaron been working within the online marketing arena for the last 9 years where he has managed and directed the online marketing program for a variety of businesses and government entities. He has in-depth experience with marketing analytics and hold several certifications such as the Google AdWords Professional Certification, Bing Ads Accredited Professional Certification and Google Analytics IQ Certification. He also holds my Search Engine Marketing and Usability Certification, Advanced Interactive Marketing and Measurement Certification, Interactive Online Strategies Certification and Master Certificate in Internet Marketing from the University of San Francisco.

  • Joshua Dirks

    Co-Founder and CEO

    Project Bionic

    Biography

    Joshua is successfully taking big ideas to the masses through highly integrated marketing plans that engage the potential client in well thought out sales processes. No longer can marketing and sales exist in separate silos and expect to be successful.

    He specialties in all types of online marketing including SEO, PPC, Viral, Email, Mobile, Cause, Online Radio and Invitational marketing. Additionally understand traditional radio sales and marketing. Sales management, recruitment, training, contract negotiation, and strategic planning.

  • Chris Donaldson

    Executive Producer

    Hand Crank Films

    Biography

    Chris has spent the last six years at Hand Crank Films helping people tell powerful stories through film. As Executive Producer, he has developed new strategies for video to grow brands, audiences and distribution channels for companies like Amazon, Intel, Farmers Insurance, the Department of Energy and many more. He is also a semi-finalist in the Nicholl Screenwriting Awards, and Grand Prize Winner of the Script Pipeline Award for his script ‘Fuel’, which was later optioned. Before Hand Crank Films, Chris led the marketing team for film distribution company Liberation Entertainment promoting properties like The Avengers and  X-Men. He also co-founded the streaming media company RadicalMail, which during Internet 1.0 was named a ‘Top 40 Marketing Innovation’ by AdWeek.

  • Leif Espelund

    Director of Marketing and Analytics

    Project Bionic

    Biography

    Leif is a marketing professional with diverse experience, including web development, email marketing, marketing automation, CRM and sales automation, SEO, SEM, social media management, community management, content creation, and event coordination.

  • Liv Faris

    Content Strategy

    Expedia

    Biography

    Liv has been telling stories for more than two decades and each day utilizes her experience as a journalist, broadcast producer and strategic communicator to bring those stories to life. Liv is adjunct faculty in the University of Washington’s Communication Leadership graduate program where she teaches visual communication. She has a journalism degree from Washington State University, was a fellow with the Radio and Television New Director Association in Berlin and is a graduate of Leadership Tomorrow.

  • Rebecca Gerben Mehta

    Sr Director of Product Marketing

    Amplero

    Biography

    Rebecca is a strategic marketing professional with deep experience developing clear brand and product strategies, messaging, and go-to-market plans for local and global initiatives. She currently is the Senior Director of Product Marketing at Amplero, an AI Marketing technology company.

    With demonstrated strength in the planning, execution and optimization of targeted, integrated programs, Rebecca excels at motivating cross-functional teams to meet revenue and project goals with a collaborative, results-oriented leadership style. Throughout her career, Rebecca has enjoyed rolling up her sleeves to dig into data to make it actionable, write the perfect copy for a given audience and medium, or work with internal and external agencies to bring brands to life. 

     

    Prior to Amplero, Rebecca led product marketing and managed go-to-market for Adobe Creative Cloud for enterprise. During her tenure, she worked with global teams and customers throughout the customer lifecycle, including CNN, Associated Press, iTV, MLB, Havas, and Formula 1. She has broad industry experience, both in-house and client-side—including technology, retail, travel and hospitality, and financial services—launching new offerings and increasing marketing effectiveness for established products.

    Rebecca earned her MBA from The University of Chicago Booth School of Business and undergraduate degree from University of Notre Dame.

  • Will Goldfarb

    Director of Client Services

    PointIt

    Biography

    Will has 12 years of digital marketing experience and currently manages all-up strategy across multiple channels including SEM, Social, and programmatic display. He has in-depth knowledge of international campaign strategy with a focus on China and the Middle East.  Will’s knowledge covers B2B/B2C lead generation and E-commerce campaigns across a wide range of verticals, with notable experience in cloud software, moving/storage, and insurance.  In his free time, will enjoys reading, tennis, frisbee, and hiking.

  • Cameron Green

    Partner

    GreenRubino

    Biography

    Cam is one of those rare right-brained types that keeps the left-brained gray matter equally active. He not only leads the agency, but plays an important role in the day-to-day management and success of GreenRubino clients. Cam has won numerous awards - including CLIOs and ADDYs - but he’s most proud of being a multiple Effie award-winner, the Effie being the one award by which clients measure the success of the agencies that represent them.

    Cam’s diverse portfolio includes Columbia Bank, Sound Transit, Washington Wine Commission, Fred Hutch, SCCA, Washington State Tourism, Seattle Children’s, Downtown Seattle Association, Seattle’s Convention and Visitors Bureau, Microsoft and Seattle Department of Transportation. 

  • Ron Hansen

    Design Director

    Hansen Belyea

    Biography

    Ron began his career as a graphic designer in 1996 at Hansen Belyea, and became a principal in 2001. Ron oversees the design direction that effectively communicates brands to each client’s distinct audience. With 20 years’ experience working in the design arena, Ron has led branding initiatives of all scales, with a broad spectrum of industries. He is a graduate from the distinguished Rhode Island School of Design and his work has been featured in over 200 publications.

  • Rachel Hart

    Editorial Director

    Tiger Oak Media

    Biography

    As editorial director in Tiger Oak's Seattle office—and editor of award-winning Seattle magazine—Rachel oversees the editorial operations of the print and digital platforms of Seattle magazine; Seattle Bride, Oregon Bride, and California Wedding Day magazines, as well as Seattle Business, Seattle Luxury Living (a lifestyle magazine for Chinese newcomers) and Tiger Oak custom publications. Rachel's love of trends, food, arts, urban living and pop culture—and all things locally produced—helps her capture the zeitgeist of Seattle in the pages of Tiger Oak's magazines, web sites and social media channels.

     

    With more than 20 years of experience in city magazines, Rachel feels magazines should tell the story of what's happening in a city right now, and curates each issue as if it's a cultural time capsule. Her team has recruited some of the city's top luminaries and writers to pen stories for the magazine.

    Before moving to Seattle in 1997, Rachel worked as features editor and associate publisher for eight years at Madison magazine in Madison, Wisconsin, where she won an Ozzie Award for a custom publication. Under her direction, the magazines in Seattle have received dozens of awards from the Society of Professional Journalists and media coverage around the sound. She holds a Bachelor of Science in journalism from the University of Wisconsin at Madison. She lives in Ballard with her husband and two teenaged sons.

  • Lucy Hitz

    Head of Marketing Comm

    Simply Measured

    Biography

    Lucy manages Simply Measured's brand team and strategy, including content (longform, blog, webinars), social media, and website, as well as product messaging and positioning. 

    Lucy is a MFA grad with strategic project and people management experience. She has worked in publishing, eCommerce, and B2B marketing. She thrives in creative, deadline-driven environments with people whom she trust, admire, and can learn from.

  • Brianna Home

    Strategic Director

    Hansen Belyea

    Biography

    Brianna believes solid marketing plans will transform industries. She earned a business degree from Miami University and has been leading successful marketing programs for over 10 years; including the international marketing program for tunnel-boring machine developer The Robbins Company, and the adventure-touring startup, Altrider, which she transformed from unknown to globally recognized.

  • Halle Hutchison

    VP of Marketing

    Rover

    Biography

    Halle is a marketing executive with global, start-up and Fortune 10 experience.  She has deep experience in the mobile and travel industries; leader through seven comprehensive re-branding initiatives.  She has a proven track-record of producing long-running, nationally recognized and successful advertising campaigns; expertise in maximizing ROI of celebrity endorsement relationships

    Halle is a visionary, effective and inspirational leader; nationally recognized pioneer on visual branding and integrated marketing.

  • Jen Joyce

    Senior Social Content Strategist

    Wongdoody

    Biography

    Jen been a marketing professional for the past 8 years, specializing in creative campaigns and social media. As the 31st employee at Uber, she used her creativity and unique skillset to help shape the Uber brand from infancy into one of the fastest growing companies in the world. She is currently working at WONGDOODY leading social strategy for WORKIYAKI, WD's content studio.

  • Brian Knollenberg

    VP of Analytics

    BECU

    Biography

    Brain specializes in marketing, analytics and is a strategy leader with 20+ years experience growing revenue, increasing engagement and building brands. He helped lead, manage, ideate and optimize digital marketing and analytics campaigns for clients such as Verizon, REI, Microsoft, Nordstrom and HP. He excels at solving complex business problems, understanding and using data and designing full lifecycle customer marketing programs.

  • William Lai

    Co-Founder and President

    8ninths

    Biography

    William is the co-founder and president of a boutique agency, his role is all encompassing. His three focused areas are: business strategy, operations, and product development. From the depths of the 2008 financial crisis in which he started, 8ninths, under his leadership, it has grown to be a profitable business that flourishes with a strong portfolio of innovative work and a robust client base of large brands.

  • Jay Levinger

    Vice President & Managing Director

    Lux Insights - Seattle

    Biography

    Jay Levinger leads the Seattle office for Lux Insights, an independent market research firm that offers a full suite of qualitative and quantitative solutions. Jay has extensive market research, marketing strategy and strategic planning expertise working with brands like Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Microsoft, and HackerAgency.

  • Lance Lopes

    Director

    Oak View Group

    Biography

    Lopes joined Oak View Group in 2016 to lead the effort to develop the new arena at Seattle Center. He was the Seattle Seahawks’ general counsel for 13 years, overseeing operations for the team and later served in the same capacity during the launch of the Seattle Sounders FC. Before joining Oak View Group, Lopes was senior associate athletic director at the University of Washington. 

  • Oakley Madan

    Marketing Director

    AIGA Seattle

    Biography

    Oakley connects people and ideas. Blending her tactical expertise in content strategy, content production, data analysis and visualization with her extensive project and event management experience, she facilitates collaborative creative projects for digital environments.

    Oakley currently serves as Marketing Director for AIGA Seattle. She will graduate this spring with a Master of Communication in Digital Media degree from the University of Washington’s Communication Leadership Program. 

  • Brian Marr

    Chief Strategy Officer

    Smashing Ideas

    Biography

    As CSO, Brian partners with client and internal teams to drive product, service, and experience vision. As the head of the Smashing strategy practice, he is focused on identifying insights and opportunities that lead to innovative, differentiated solutions, and for helping teams set an ambitious, but achievable, vision and roadmap. He is a strong believer in taking a lean approach to strategy and for the use of Motivational UX™ to create an engaged, loyal audience.

    Brian is a strategist, business leader, marketer, and educator highly adept at discovering and applying the triggers that motivate customer behavior towards a desired business outcome. His experience in software product management, digital media, and advertising has resulted in the opportunity to work in an executive consulting role with clients including Philips, Microsoft, Johnson Controls, Wilson, and Seattle Sounders FC.

  • Karen Olson

    Chief Marketing Officer

    Space Needle and
    Chihuly Garden and Glass

    Biography

    Karen is Vice President of Marketing for the Space Needle and Chihuly Garden and Glass. Karen focuses on continuing to elevate the customer experience and continuing to strengthen civic connections that make these destinations part of the very fabric of the city.

     

    Most recently, Karen has received national attention for launching a series of new digital experiences at the Space Needle to help keep the landmark experience tech-forward, in the news, and more importantly, in the hearts and minds of its guests. These digital experiences use augmented reality, virtual reality, and cleaver interactive development design to continue to ignite the imagination of what’s possible and keep the Space Needle’s experience futurist.

     Previously, Karen was a marketing consultant for T-Mobile and Microsoft and past president of BuzzBee Company, a strategic marketing firm serving some of the top brands in the region. Prior to consulting, Karen held senior marketing positions at local Seattle technology startups, and began her career working at some of the region’s leading public relations agencies, including Evans Group, now Publicis.

    Karen received the Corporate Leader of the Year by the Greater Seattle Business Association in 2014; and she was selected as a “40 Under 40” honoree by the Puget Sound Business Journal in 2008 as one of the region’s up-and-coming leaders. Karen has also served on the executive board of the Puget Sound American Marketing Association, helping build awareness and community within the Western Washington marketing industry. She has also been a member of Vistage, the global chief executive leadership organization, and Pathwise Leadership Development, a regional executive training program.

  • Alexandra Pretto

    Paid Media & Analytics Manager

    Project Bionic

    Biography

    Alexandra Pretto is a Paid Media & Analytics Manager at Project Bionic, a comprehensive social media marketing agency in Seattle. Through her work, she helps a range of beloved brands—including Almond Roca, glassybaby, Nalgene and Seattle Union Gospel Mission—maintain and elevate awareness and drive online sales through effective paid strategies on social media. Alexandra received her degree in Corporate Communications from the University of Texas at Austin - Hook ‘em! She spends her spare time trying new restaurants in Seattle, hosting dinners, visiting new cities in the PNW, and hanging out with her sidekick cat, Po.

  • Shannon Riggs

    Partner

    LANE, A Finn Partners Company

    Biography

    Shannon has more than 17 years of experience in strategic internal and external communications, crisis communication, digital media, public affairs, mergers & acquisitions, regulatory communications, experiential marketing, culture campaigns, events, product launches and social activism. Her portfolio includes a broad array of B2B, consumer products, finance, food and beverage, health, technology and tourism brands, including: 10 Barrel Brewing Co., Adventist Medical Center, American Lung Association in Oregon, Balanced Body, Chloe Wine Collection, Cupcake Vineyards, E. & J. Gallo Winery, First Republic Bank, The Grand America, Grass Seed USA, Integra Telecom, Miller Nash LLP, Omission Beer, Orchard Supply Hardware, Redhook Brewery, Save-A-Lot, Travel Oregon, Travel Portland, Umpqua Bank, Wacom, Washington Federal Bank, Widmer Brothers Brewing and ZAGG.

  • Ryan Risenmay

    Digital Marketing and Communications
    Educator and Director

    Washington State University

    Biography

    Ryan is director of the online bachelor’s degree in Integrated Strategic Communication and a clinical assistant professor for the Edward R. Murrow College of Communication at Washington State University.

     

    He advises students and coordinates entrepreneurial, interdisciplinary learning across multiple WSU departments and in active learning spaces, both in-person and online. His teaching focus is in marketing strategy, digital branding, user experience, and multi-channel content promotion. Previously, Ryan created and led B2B partner marketing and social media marketing programs within high-tech, retail media entertainment, and telecommunications industries for startups and enterprise organizations in the Puget Sound area including Microsoft, PlayNetwork, Quintessent Communications, and non-profit organizations.

  • Cassandra Schwartz

    Communication & Marketing Leader

    Community Builder

    Biography

    Cassandra is an audience-centric executive marketer and communications leader with nearly 10 years experience in content marketing, branding, social media, analytics, events, partnerships, and influencer marketing. Sne asks questions, get to the essence of a problem, and builds cross-functional teams that succeed. 

    With extensive experience with consumer-facing brands ranging from start-ups to global brands, connecting strategies and eliminating silos has allowed her to push the boundaries and connect brands with their audience, increasing revenue and customer satisfaction. 

  • Pam Shales

    Design & Civic Engagement Group

    King County

    Biography

    Pam has 15+ years of experience in the User Experience space. She’s been a manager of people, leader of cross-discipline teams, mentor of a few, an individual contributor, consultant, cheerleader/therapist/other duties as assigned while working with brands and companies of all sizes. Currently she is leading the Design and Civic Engagement group within King County, helping them bring UxD into their IT organization. She’s also a step-mom of 4 kids, a musician, and the proud caretaker of a 5 year old Golden Retriever.

  • Jerry Shaw

    Head of Marketing
    Digital and Integrated Marketing

    PEMCO

    Biography

    Jerry has 25 years marketing experience. A grad of the University of Washington, his first marketing role was wearing the Energizer Bunny costume at trade shows. He currently leads the marketing team at PEMCO Insurance in Seattle. He’s most proud of PEMCO’s transformation from traditional marketing (TV, radio, direct mail) to digital marketing (online, email, social). Away from the office, Jerry likes to barbecue, fish, and spend time with family outdoors in Winthrop. 

  • Julie Smith

    Principal
    Retail & Consumer Products

    Point B

    Biography

    Julie Smith brings a 21st century perspective to her work as a consultant and speaker.  Her extensive background in developing intuitive and effective customer experiences and her ability for integrating cutting edge digital technology has brought extensive recognition for her success in helping her clients create engaged and loyal customers.

     

    Julie’s extensive experiences in the retail, online, and technology sectors for GE Retail Financial Services, IBM, SuperMedia, AVVO and her work at Point B as a principal in its retail practice has provided her a deep understanding and opportunity for harnessing the forces of change and advances in technology to successful practices and outcomes for her clients.   Her research on how different generations influence the marketplace and buyer decisions has provided special insight to clients on what they have to change to attract and retain loyal customers and how their executives and associates need to change to make it happen.

    Julie received her BA in Mathematical Economics from University of Michigan and her MBA from the MIT Sloan School of Management.

  • Dr. Wendy Sue Swanson

    Executive Director
    of Digital Health

    Seattle Children’s Hospital

    Biography

    Dr. Wendy Sue Swanson is a mom, pediatrician, blogger, Executive Director of Digital Health for Seattle Children’s Hospital, & news reporter for NBC KING5 in Seattle. She has over 30,000 followers on Twitter, & her feed, Seattle Mama Doc, was named one of Time's "Best Twitter Feeds of 2013". While a practitioner of pediatric healthcare in the traditional sense, she approaches all of her work from a far more holistic wellness perspective, as evident in the content of her blog as well as her award-winning book, Mama Doc Medicine. Dr. Swanson founded Digital Health at Seattle Children’s in 2013, leading a team in innovation by testing and creating new digital tools to leverage peer-to-peer education & the wisdom of patients, families & providers.

  • Samantha Temple Neukom

    Chief Brand Officer

    Northbound

    Biography

    Sam embraces both the art and science of building a brand, and how it can inform decision-making and action throughout the organization – from mar-com to culture to product innovation. Since 1997, her experience has provided clients with a depth of perspective and know-how. Sam has honed her craft working with leaders at: Starwood Hotels, Microsoft, P&G, Amazon, T-Mobile, Optum, Pfizer, Tylenol, Thomson Reuters, and Kaiser Permanente.

  • Jen Travis

    Digital Strategy Consultant

    Slalom

    Biography

    Jen Travis leads the Experience Design team at Slalom. She has over 20 years of experience helping organizations deliver brand-defining experiences – involving everything from brand and user research to content strategy, information architecture and customer experience strategy. She has worked with public sector, healthcare and technology companies such as the City of Seattle, Seattle Public Utilities, Group Health, BECU, F5, Cigna, Microsoft and others. 

  • Toby Travis

    Director of Marketing Strategy

    BECU

    Biography

    Toby has over 20 years in marketing strategy – both agency and client-side experience. He currently manages marketing strategy for BECU, the largest community charter credit union in the country, helping double member growth over the past 9 years. His team is responsible for driving member love throughout the customer journey for all BECU products and services. Over the last 2-3 years, they have developed some innovative approaches to building alignment within marketing and across the organization to meet the emerging needs of members.

  • Chris Witherspoon

    President

    DNA

    Biography

    As President and Chief Growth Officer at DNA, Chris provides strategic leadership and direction for DNA’s business development, service expansion, and other activities associated with the growth and vitality of the company and its clients.

    Chris has guided brand strategy and award-winning integrated marketing campaigns in a variety of business categories both nationally and globally for other iconic brands such as E-Trade Financial, General Electric, Levi’s, Miller Brewing Company, Fox Sports, Callaway Golf, and Starbucks.

  • Ekin Yasin

    Associate Director

    UW Communication Leadership Program

    Biography

    Ekin has been exploring different disciplines and methodological approaches for over a decade. She has undergraduate and graduate degrees in a variety of fields from politics to area studies to anthropology. Her last academic pursuit was at New York University’s Media, Culture, Communication program were she completed her PhD. Her dissertation explored how genetic based health institutions cope with the changing science and their constantly changing identities. This research was also an attempt at bringing diverse perspectives to understand more broadly contemporary institutional practices and challenges of institutional self-presentation.

  • Wacarra Yeomans

    Founder, Customer Experience Strategist

    Loxley CX

    Biography

    Wacarra absolutely loves working at the intersection of teams, technology and strategy to create engaging customer experiences for brands. She is also very passionate about career development and building teams and teamwork.

    Loxley Digital was founded as way to blend her two favorite things: working with brands + technology and working with people.

    At Loxley Digital, we believe that delivering truly extraordinary customer experiences begins with ensuring teams are set up to successfully deliver what customer expect. We take a holistic approach to working with brands to elevate both their customer experience and employee experience.
     

  • Amira Youssef

    Senior Manager

    Microsoft

    Biography

    Amira has 19 years of international experience bringing commercially actionable and strategic opportunities for growth to global players such as Microsoft, Vodafone, Nokia, Unilever, RIM, BBC among others. Passionate about the role of business strategy, innovation, brand, product marketing and customer experience. Customer-focused approach to create value in technology, media and telecommunications sectors. 

    She has a proven record in building stakeholder-client relationships, with an impact driven mindset. Microsoft Consultant Achievement Award in 2016 for building the insight function and Stakeholder Relation Builder for the Windows Post Sale Monetization Business at Microsoft.

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